Consumer Preferences for Beer in Bulgaria Cover Image

Потребителските предпочитания към бирата в България
Consumer Preferences for Beer in Bulgaria

Author(s): Denitsa Koseva
Subject(s): Economy, National Economy, Marketing / Advertising
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: Consumer Preference; Beer; Bulgaria; Beer Production
Summary/Abstract: This paper discusses the evolution of the beer and consumer interest towards this beverage. It provides brief overview of the beer production in Bulgaria. It explores consumer preferences in the country through a questionnaire, a summary of the statistical analysis is available in the article.

  • Page Range: 88-95
  • Page Count: 8
  • Publication Year: 2014
  • Language: Bulgarian