The Role of Polish Economic and Diplomatic Posts in Polish Enterprises’ Export Activities – the Perspective of Posts and Enterprises Cover Image

Rola polskich placówek ekonomiczno-dyplomatycznych w działalności eksportowej polskich przedsiębiorstw – perspektywa placówek i przedsiębiorstw
The Role of Polish Economic and Diplomatic Posts in Polish Enterprises’ Export Activities – the Perspective of Posts and Enterprises

Author(s): Małgorzata Bartosik‑Purgat, Oskar Augustynowicz
Subject(s): National Economy, Financial Markets, Marketing / Advertising
Published by: Instytut Badań Rynku, Konsumpcji i Koniunktur
Keywords: Polish economic and diplomatic posts; Polish enterprises; foreign markets;

Summary/Abstract: An aim of considerations is an attempt to identify the role and importance of Polish economic and diplomatic posts (i.e. the Trade and Investment Promotion Sections as well as the Economic Sections of embassies) in activities carried out by Polish enterprises in foreign markets. The role and importance are presented in the bipolar way, i.e., on the one hand, in the empirical research took part Polish economic and diplomatic posts and, on the other hand, Polish exporters. The research material was the subject literature and empirical data. In their article, the authors presented findings of the research conducted both among the Polish economic and diplomatic posts and the Polish enterprises operating in foreign markets. The empirical research findings indicate the significant role and tasks assigned to the Polish diplomatic and economic posts, but knowledge of Polish entrepreneurs about the possibility to make use of aid of these units is insignificant. Hence, many enterprises, the research participants, indicated that they did not use such a source of support in activities carried out in foreign markets. The data obtained in the empirical research show in what areas of international activities Polish entrepreneurs may count on those posts’ support (practical implications). The article is of the research nature.

  • Issue Year: 358/2015
  • Issue No: 5
  • Page Range: 24-36
  • Page Count: 13
  • Language: Polish