CUSTOMER VALUE IN CONTEMPORARY PERFORMANCE MEASUREMENT SYSTEMS Cover Image

CUSTOMER VALUE IN CONTEMPORARY PERFORMANCE MEASUREMENT SYSTEMS
CUSTOMER VALUE IN CONTEMPORARY PERFORMANCE MEASUREMENT SYSTEMS

Author(s): Monika Łada, Alina Kozarkiewicz
Subject(s): Business Economy / Management, Socio-Economic Research
Published by: Masarykova univerzita
Keywords: performance measurement; customer perspective; customer value; value for customer;
Summary/Abstract: Contemporary management accounting offers a number of concepts and tools focused on customers, their profitability and cost. In performance measurement systems customer value and its development are an important objects of measurement. Although there is a difference between two concepts: customer value and value for customer, an analysis of performance measurement systems can reveal that both seem to be used changeably.

  • Page Range: 32-36
  • Page Count: 5
  • Publication Year: 2010
  • Language: English