Implementation of the system for customer relationship management in

Внедряване на системата за управление на взаимоотношенията с клиенти в компания "Никас България" ЕАД
Implementation of the system for customer relationship management in "NIKAS Bulgaria"

Author(s): Penka Goranova
Subject(s): Business Economy / Management, Marketing / Advertising
Published by: Икономически университет - Варна
Keywords: management system; customer relationships
Summary/Abstract: For organizations interested in retaining their customers, the exclusive value and services are not just policies or actions – they are a relationship of the whole organization, an important part of its overall culture. The strategy for customer relationship management in each company must take into account the specificities of its activities and all market special features