Влиянието на музиката и персонажите в телевизионните реклами върху потрибителите
The Influence of Music and Characters on Consumers in Television Commercials

Summary/Abstract: In today's business more and more companies adapt to the need of using a large amount of current information for taking decisions to manage their business and marketing activities. The effect of advertising is apparent when the advertising strategy is well planned and implemented. The selection of music and the very presence of the characters in the commercials are specifically in order to influence the consumer to the ultimate goal: the customer to buy the corresponding product.

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