Marketing and business development in tourism. Cover Image
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Маркетинг и бизнес развитие в туризма.
Marketing and business development in tourism.

Perspectives for the development of sustainable tourism offering

Author(s): Stefania Temelkova Temelkova
Subject(s): Economy, Business Economy / Management, Social development, Economic development, Marketing / Advertising, Tourism
Published by: Нов български университет
Keywords: Tourism; Sustainable development; Marketing; Business development
Summary/Abstract: Tourism is one of the largest and fastest growing industries in the world. Marketing and business development have become top management practices that focus on exploring new opportunities for growth, diversification and accelerated development in tourism. Both practices focus on strategic planning, flexibility and globalization of strategy management processes, as well as accelerating company growth, generating return on investment.