Образът на туристическите дестинации през призмата на туристическите възприятия, мотивация и удовлетвореност
Tourism destination image through the prism of tourism reception, motivation and satisfaction
Author(s): Stefania Temelkova TemelkovaSubject(s): Social Sciences, Economy, Education, Business Economy / Management, Higher Education , Tourism, Business Ethics, Socio-Economic Research, Transport / Logistics
Published by: Нов български университет
Keywords: Loyalty; Tourism; Destination image; Tourist satisfaction; Content marketing
Summary/Abstract: This article studies the impact of tourist perceptions, destination image and satisfaction on tourist loyalty; to analysis the components, attributes and factors influence of the tourist perception and destination image; to examine the attributes of tourist satisfaction and to expose the determinants of destination loyalty. Tourism Destination Image through the prism of tourism perception, motivation andSatisfaction
Journal: Годишник Икономика и бизнес
- Issue Year: 3/2018
- Issue No: 1
- Page Range: 129-135
- Page Count: 7
- Language: Bulgarian