Minimizing the risk for hotel competitiveness through a strategic management of the human factor Cover Image
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Минимизиране на риска за конкурентоспособността в хотелиерството чрез стратегическо управление на кадрите
Minimizing the risk for hotel competitiveness through a strategic management of the human factor

Author(s): Gergana Vasileva, Marina Raykova
Subject(s): Business Economy / Management, Tourism
Published by: Нов български университет
Keywords: strategic management; risk; investment risk; competitiveness; hotels; tourism; HR management;
Summary/Abstract: The human resourses factor is one of the key factors for the competitiveness of hotel industry, while being at the same time a major source of risk. In the recent years social transformations, along with the personnel shortcomings they incite, impose themselves as one of the leading risk fators for hotel competitiveness. Innovations and strategic management for securing the hotel compny with qualified, experienced and well motivated personnel is therefore to be analyzed along with other aspects of the external company environment at the investment planning stage.