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Google културата - нови преспективи за развитие на туризма
Google culture - new challenges for the tourism development

Author(s): Hristina Boycheva
Subject(s): Business Economy / Management, Tourism
Published by: Нов български университет
Keywords: organizational culture; tourism industry; innovative potential; employees; interactions;
Summary/Abstract: Google culture is unique and changes the familiar forms of interaction by creating a number of opportunities to increase business competitiveness and for tourism development beyond the conventional boundaries. The main objectives of the paper are to highlight the specific features of Google culture, to analyze its effectiveness and primarily to identify tourism activities that currently are naturally integrated into the working process and form an integral part of it, which in turn requires rethinking and extending the notion of tourism.