Еволюция на дистрибуционните канали в пътническия транспорт в контекста на устойчивото развитие
Evolution of Passenger Transport Distribution Channels in the Context of Sustainable Development

Author(s): Hristina Boycheva
Subject(s): Economy, Business Economy / Management, Energy and Environmental Studies, Transport / Logistics
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: digitalization; distribution; passenger transport
Summary/Abstract: One of the most significant challenges requiring actions on global scale is reducing the environmental negative impact and promoting the principles of sustainable development. Given the importance and growing role of passenger transport for the economy and social life the following article aims at studying the evolution of passenger transport distribution channels and their role in aviation, rail and bus transport in the context of the European Green Deal and the UN Sustainable Development Goals (SDGs). The report explores a systematic and comparative analysis of the scientific literature in the field of sustainable passenger transport and the impact of the transition of traditional to digital distribution channels in the sector. The thesis of the scientific study is that digital distribution channels are tools for achieving sustainable development goals and they reflect the change in consumer behavior when choosing and booking passenger transport services. In this regard, the first task of the scientific research is to trace the historical development of traditional distribution channels in passenger transport in order to outline the challenges that companies face in realizing the goals of sustainable development. The analysis focuses on the limitations for achieving these goals and identifies the opportunities provided by the digital channels for overcoming those challenges. The second task of the scientific research is related to the analysis of the changes in consumer behavior due to the marketing channels digitalization and the growing consumers commitment to the sustainable development goals. In this context, the report focuses on analyzing and summarizing previous research on digitalization and green practices, including the development of Global Distribution Systems (GDS), online and AI-based reservation systems, mobile applications, e-tickets and QR codes. Based on the literature review of the scientific research in the field of sustainable passenger transport, the impact of digital transformations and artificial intelligence on distribution channels in the sector, the main challenges and future trends of sustainable passenger transport development have been identified considering consumers` preferences and their behavior changes.

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