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Иновационни стратегии и иновации в туризма
Innovation strategies and innovations in tourism

Author(s): Sonia Mileva
Subject(s): Business Economy / Management, Tourism
Published by: Нов български университет
Keywords: innovations; types of innovations; tourism; Bulgaria;
Summary/Abstract: The topic about innovations in Tourism is highly relevant and the different types of innovations poorly studied for Bulgaria. Innovations are pointed as main engines responsible for the changed face of contemporary tourism, competitive advantage and productivity growth. Simultaneously the main innovations in Tourism are external to the sector, which is dominated by SMEs. The current paper presents the results of the conducted surveys among hoteliers, tour operators and travel agencies and experts in Tourism about the evaluation of innovativeness of Bulgarian Tourism.