Travel Information’s Search, Planning and Purchase of Travel Service: The Bulgarian Tourists Behaviour
Travel Information’s Search, Planning and Purchase of Travel Service: The Bulgarian Tourists Behaviour

Summary/Abstract: The search and accumulation of information online for the travel purposes follows three different stages: pre-trip, during-trip, and post-trip. We study the online behavioural patterns before the trip (planning), responsible for the creation of reliable own expectations, obtain ideas and make selection of attractions and places to be visited; evaluation, comparison of alternatives, booking and payment or other transactions to service suppliers. The data are obtained through the standardised questionnaire from 212 tourists in Bulgaria. The research reveals the tourists’ attitudes and practices in respect to the Internet as a source of information and a means for booking and buying online tourist products/services. The obtained results contribute to more in-depth understanding of tourist’s behavioural patterns of tourist in Bulgaria, practical feedback for suppliers and stakeholders in tourism about the quality of the websites and metasearch engines functionalities.

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