From Strategy to Measurement: KPIS in Tourism Policy Design and Implementation: Analyzing the Critical Role of Performance Indicators in Bulgaria’s Tourism Sector amid Eurozone Transition
From Strategy to Measurement: KPIS in Tourism Policy Design and Implementation: Analyzing the Critical Role of Performance Indicators in Bulgaria’s Tourism Sector amid Eurozone Transition

Author(s): Violeta Doneva-Yankulova
Subject(s): Politics / Political Sciences, Politics, Economy, Business Economy / Management, Governance, EU-Approach / EU-Accession / EU-Development, Tourism
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: Tourism policy; Key Performance Indicators (KPI); Governance; Sustainability; Consulting services; Eurozone; Evidence-based management; Bulgaria; Tourism competitiveness; Destination performance
Summary/Abstract: This study investigates the critical role of Key Performance Indicators (KPIs) in tourism policy design and implementation, focusing on the Bulgarian tourism sector in the context of Eurozone accession. By integrating quantitative data analysis, qualitative case studies, and policy evaluation, the research bridges the persistent gap between strategic planning and measurable outcomes in tourism governance. The study identifies four principal dimensions of KPI systems – economic, social, environmental, and governance – and explores their application within Bulgaria’s tourism policy framework. The findings reveal that effective KPI implementation requires balancing standardized measurement with contextual adaptation, especially in economies undergoing structural transformation. Consulting services emerge as key mediators, translating strategic objectives into actionable metrics and enabling institutional learning. Comparative evidence from destinations such as Barcelona, Vienna, Singapore, and Dubai demonstrates how KPI frameworks can support resilience, inclusivity, and sustainability in policy design. The paper contributes to both academic theory and practical application, offering a comprehensive model for evidence-based tourism governance during Bulgaria’s transition to the Eurozone.

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