The Specific Influence of Emotions on Tourist Behavior
The Specific Influence of Emotions on Tourist Behavior

Author(s): Irena Emilova, Nadejda Dimova
Subject(s): Economy, Business Economy / Management, Marketing / Advertising, Tourism
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: emotions; tourism; business; digitization; strategic decisions; tourist behavior
Summary/Abstract: The tourism business is specific and is affected by a number of changes, both dictated by digitalization and by changes in the behavior of consumers and tourists in particular, and by the everchanging competitive environment. After the changes that occurred during the COVID – 19 crisis, the tourism sector is witnessing the specific impact of emotions on the behavior of tourists, which often requires a specific reorganization of the various processes that form the company's strategy. An important goal in the management of this type of business is the presence and management of building and maintaining competitive advantages and the reshaping of different approaches to the presence of different tourist markets through the prism of emotional impact. A major emphasis in the evaluation of tourist behavior and success is precisely the achievement of a high degree of tourist satisfaction and amazing and memorable experiences.

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