„Изживей България – дестинация за емоции“ – емоционален туризъм в дестинация България: предизвикателства и възможности
"Experience Bulgaria - a destination for emotions" - emotional tourism in destination Bulgaria: challenges and opportunities

Summary/Abstract: The paper analyzes the concept of emotional tourism and its importance for the development of tourism in Bulgaria. Here are analyzed the general theoretical framework, psychological aspects of emotions in tourism, emotional experiences in destination Bulgaria, challenges and solutions, as well as a vision for brand positioning. The focus is placed on culture, history, gastronomy, nature and balneology, generating deep emotional reactions in tourists, leading to subsequent visits and consequently forming loyalty to destination Bulgaria.

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