Иновации, предприемачество и дигитална трансформация в търговията с бързооборотни стоки
Innovation, Entrepreneurship and Digital Transformation in FMCG

Author(s): Svetoslav Angelov
Subject(s): Economy, Business Economy / Management, Marketing / Advertising, ICT Information and Communications Technologies
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: innovation; digitalization; trade; FMCG; efficiency
Summary/Abstract: Fast-moving consumer goods (FMCG) trade is one of the most dynamic and competitive sectors in both global economy and in Bulgaria. This sphere of trade relations is intensifying particularly strongly with the entry of foreign products and know-how into the Bulgarian market. In this until recently „analog sector“, the successful implementation of digital technologies and automation systems pave the road to higher efficiency, higher customer satisfaction and more effective management. Investments in the digitalization of retail trade along the entire path of the goods – from producer to consumer, lead to effective changes in the way distributors and traders manage their processes and interact both with each other and with end customers. Digital transformation is irreversible, it has become a key factor in increasing the efficiency, sustainability and competitiveness of trade organizations.

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