Дигитализация и международен бизнес
Digitalization and International Business

Author(s): Dobroslav Mollov
Subject(s): Politics / Political Sciences, Politics, Economy, Business Economy / Management, International relations/trade, ICT Information and Communications Technologies
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: digitalization; prescriptive analytics; artificial intelligence; global supply chains; international business
Summary/Abstract: Today, digitalization is becoming a key factor for successful interaction between participants in foreign markets and increasing their competitiveness. The purpose of the report is to explore the application of two digital technologies – prescriptive analytics and artificial intelligence, in international business. Good practices from leading international companies are presented. The possibility of applying artificial intelligence in international business training in higher education is also commented. The report argues that the skills of organizations to successfully use prescriptive analytics and artificial intelligence increase their positive results and lead to achieving success in the competitive struggle.

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