Бизнес планирането като инструмент за устойчиво развитие на туризма: състояние и перспективи
Business Planning as A Tool for Sustainable Tourism Development: State and Perspectives

Author(s): Margarita Misheva
Subject(s): Economy, Business Economy / Management, Tourism
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: business planning; sustainable tourism; integration
Summary/Abstract: Sustainable tourism development is one of the key priorities on a global scale, requiring a balance between economic benefits, social dimensions, and the protection of the natural and cultural environment. In this context, business planning can serve as a strategic tool to help build a competitive and sustainable tourism sector. This article analyzes the essence of business planning and its role in achieving economic efficiency, social engagement, and environmental responsibility in the context of sustainability. Based on the analysis, the thesis is argued that the integration of business planning into the management of tourism activities can contribute to the sustainable development of organizations and destinations, creating conditions for better coordination between the public sector, business, and local communities.

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