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Състояние и развитие на електронния бизнес в туризма
State and development of electronic business in tourism

Author(s): Margarita Misheva
Subject(s): Social Sciences, Economy, Education, Business Economy / Management, Higher Education , Accounting - Business Administration, Tourism, Human Resources in Economy, ICT Information and Communications Technologies, Business Ethics, Transport / Logistics
Published by: Нов български университет
Keywords: tourism; e-business; e-commerce; development; information and communication technologies
Summary/Abstract: This article analyze basic characteristics, peculiarities and tendencies in the development of e-business. In the article are systematized stages and principles in the development of e-business. Based on the study of the dynamics of e-commerce in tourism, are presented specifi c recommendations for its management in tourism companies. It is argued that with the development of e-business and e-commerce, tourism companies could successfully develop a personalized e-business strategy, could select and manage customer relationship and analyze quickly business situations and forecast their development.

  • Page Range: 427-438
  • Page Count: 12
  • Publication Year: 2020
  • Language: Bulgarian