Влиянието на доброволните системи за етикетиране върху потребителския избор
The impact of voluntary labeling schemes on consumer choice

Author(s): Rositsa Nakova
Subject(s): Economy, Business Economy / Management, Marketing / Advertising, Business Ethics, Socio-Economic Research
Published by: Нов български университет
Keywords: label; consumer choice; marketing research
Summary/Abstract: The purpose of the scientific article is to review the European regulation on food labeling. The purpose of the article is to investigate the opinion of consumers regarding the way in which the information about the nutritional value of the package is presented. How much information is comprehensible and whether it influences consumer demand. The marketing survey was conducted among 106 respondents aged 26 to 65 living in the big cities – Sofia and Varna. The level of education of the respondents is higher education. The research was carried out through an online questionnaire. The results of the research proved the basic research hypothesis.

• Details
• Contents