GENERATIONAL DIFFERENCES IN GROCERY SHOPPING BEHAVIOR
GENERATIONAL DIFFERENCES IN GROCERY SHOPPING BEHAVIOR

Author(s): Rositsa Nakova
Subject(s): Economy, Micro-Economics, Financial Markets, Public Finances, Socio-Economic Research
Published by: Национално издателство за образование и наука „Аз-буки“
Keywords: consumer behavior; generation Baby Boomers; X; Y; Z; grocery shopping
Summary/Abstract: Understanding the diverse grocery shopping behaviours across different generations is crucial for retailers, marketers, and policymakers. Each generational cohort—defined by shared experiences, values, and technological fluencies—exhibits unique preferences and habits that influence how they shop for groceries. This analysis explores the grocery shopping behaviours of Baby Boomers, Generation X, Millennials, and Generation Z, highlighting their distinct characteristics and the implications for the grocery industry.

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