Концептуален модел на лаборатория за дигитално управление в бизнеса
Conceptual model of a laboratory for digital management in business

Author(s): Penyo Georgiev
Subject(s): Social Sciences, Economy, Education, Business Economy / Management, Higher Education , ICT Information and Communications Technologies
Published by: Нов български университет
Keywords: digital management; practical business cases; information technologies
Summary/Abstract: The current study presents a conceptual model of a laboratory for digital business management. Its objective is to provide a framework that enables organizations to effectively navigate the complexities of digital transformation and utilize information technologies to improve their business operations, together with students who work on solving the encountered cases. The model incorporates key components such as strategic partnerships, establishing practical connections between students and businesses through a Web-based platform, creating a digital library, and more. This allows organizations to harness the potential of digital technologies with the help of students to achieve a competitive advantage.

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