Синхронизиране на потребителските емоции и възприятия при въвеждане на маркетинг иновации
Synchronizing user emotions and perceptions when introducing marketing innovations

Author(s): Nadezhda Dimova
Subject(s): Economy, Marketing / Advertising
Published by: Нов български университет
Keywords: consumer emotions; synchronization; perceptions; marketing innovation
Summary/Abstract: The introduction of marketing innovations is often associated with a number of changes in the overall organization of the business. Very often, however, the role of emotions, which in many cases are important precisely for making consumer decisions, remains neglected. It is essentialto examine the influence of emotions on the adoption of marketing innovations. And no less important is the synchronization of consumer emotions and perceptions when introducing marketing innovations.

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