Средства за постигане на потребителска лоялност – маркетингов подход с възвръщаемост
Means of achieving consumer loyalty – a marketing approach with returns
Author(s): Nadezhda DimovaSubject(s): Social Sciences, Economy, Education, National Economy, Business Economy / Management, Micro-Economics, Higher Education , Financial Markets, Public Finances, Marketing / Advertising, Human Resources in Economy
Published by: Нов български университет
Keywords: marketing; consumer behavior; loyalty programs; returns
Summary/Abstract: In a world of fast-paced technology and the growing role of digital marketing, the importance of customer loyalty tools included in loyalty programs is increasing. But not only by its very nature as part of customer relationship management, but also through the prism of real return and achieving a sustainable business.
Journal: Годишник Икономика и бизнес
- Issue Year: 4/2019
- Issue No: 1
- Page Range: 40-47
- Page Count: 8
- Language: Bulgarian