Vergrößerung und Verstärkung: Die augmentative Funktion deutscher Komposita (anhand von Online-Zeitung bild.de)
Enlargement and amplification: The augmentative function of German compound words (using the online newspaper bild.de as an example)

Author(s): Elvira Guranda
Subject(s): Social Sciences, Language and Literature Studies, Literary Texts
Published by: Biblioteca Ştiinţifică a Universităţii de Stat Alecu Russo
Keywords: augmentative function; augmentative compounds; intensification; digital media communication
Summary/Abstract: This paper examines the augmentative function of German compounds based on a selected corpus of texts from the online newspaper Bild.de. The analysis focuses on word-formation strategies and morpho-semantic features of augmentative compounds, which enhance expressiveness in journalistic language by reinforcing, enlarging, or intensifying a property or object. Furthermore, the study highlights the expressive impact of these compounds as stylistic devices used to generate emotionality and attract attention in digital media communication. The results underscore the central role of augmentative compounds as effective instruments of linguistic intensification in online newspapers and contribute to a better understanding of contemporary communication strategies in media linguistics research.

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