Etica şi responsabilitatea în marketingul digital
Ethics and responsibility in digital marketing

Author(s): Natalia Branasco
Subject(s): Social Sciences, Economy, Sociology, Marketing / Advertising, Business Ethics, Globalization
Published by: Biblioteca Ştiinţifică a Universităţii de Stat Alecu Russo
Keywords: digital marketing; marketing strategy; ethics; responsibility; transparency; honesty; confidentiality
Summary/Abstract: Globalization and technological advancement have significantly transformed the business model, connecting the world at an unprecedented level. Companies can now expand their markets beyond national borders and reach customers in all countries. At the same time, globalization has led to increased competition, putting pressure on companies to find new ways to remain competitive. While digital marketing has greatly improved the performance of companies, managing ethical concerns regarding consumer data, privacy, permission and security is one of the most important aspects of business success. Marketing ethics and responsibility have become fundamental aspects that influence brand perception and its long-term reputation. Ethical issues in marketing and corporate social responsibility require deep understanding and application if a company wants to strive not only for success, but also to contribute to the welfare of society. Marketing ethics is a critical aspect of digital marketing because it ensures that companies communicate and promote their products or services in a responsible, honest and transparent manner.

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