Прилагане на поведенческата теория за побутванията за развитие на железопътните превози на пътници
Application of the Behavioral Theory of Nudges to the Development of Rail Passenger Transport

Author(s): Antoaneta Kirova
Subject(s): Economy, Business Economy / Management, Socio-Economic Research, Transport / Logistics
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: rail passenger transport; „nudges“; choice architecture; user behavior of rail transport services
Summary/Abstract: The Ninth Monitoring Report on the Development of the Railway Market in the European Union states that after the period 2018–2022, when passenger traffic fell sharply by 46% due to the COVID-19 pandemic, a strong recovery is expected. The share of rail transport in land transport in the EU-27 has increased from 7.8% in 2018 to 8.1% in 2022, but it needs to increase. In the pursuit of sustainable mobility, the importance of Nudge Theory, as a source of interventions affecting rail passenger behavior, is attracting increasing attention with good practices available in its application. The use of the behavioral approach in nudge theory refers to proposals for indirect measures and guidance to have an impact on positive changes in people's behavior. By understanding the interaction between psychological and environmental factors that influence decision-making among travelers, policies aimed at shifting to public transport would be more successful.

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