Dezvoltarea sistemului de marketing prin utilizarea tehnologiilor informaționale
Developing the marketing system through the use of information technologies

Author(s): Lidia Popov, Chiseliov Lilia
Subject(s): Economy, Business Economy / Management, Marketing / Advertising, ICT Information and Communications Technologies
Published by: Biblioteca Ştiinţifică a Universităţii de Stat Alecu Russo
Keywords: information technologies; marketing; marketing system development; management systems; content marketing
Summary/Abstract: The development of the marketing system through the use of information technologies is essential for understanding how technology can influence and enhance marketing efforts within an organization. Following the digital revolution, information technology has become a key tool in the arsenal of any marketing professional, providing unprecedented opportunities to reach customers and deliver personalized and relevant messages. It is important to understand the current market context, where consumers are increasingly connected to the global Internet network and their mobile devices. Information technology is fundamental in responding to this evolution, offering new and innovative ways to communicate and interact with the target audience. The marketing system includes all the processes and tools used to identify, attract, and retain customers. Information technology can influence and enhance every aspect of this system, from market research to post-sales services.

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