Impactul instrumentelor Power BI în business intelligence: inovație și performanță
The impact of Power BI tools in business intelligence: innovation and performance

Author(s): Lidia Popov, Olesea Skutniţki
Subject(s): Economy, Business Economy / Management, ICT Information and Communications Technologies
Published by: Biblioteca Ştiinţifică a Universităţii de Stat Alecu Russo
Keywords: business intelligence; Power BI; ecosystem; concept; economy, innovation; performance
Summary/Abstract: The article describes how Power BI revolutionizes the field of Business Intelligence, enhancing organizations' ability to analyze and interpret data. Through interactive visualizations and easily accessible reports, Power BI facilitates innovation in decision-making processes and optimizes operational performance. It highlights the importance of democratizing access to data, allowing employees at all levels to actively participate in data analysis, thereby contributing to the development of a data-driven organizational culture, crucial for success in the modern business environment.

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