ПРИЛОЖЕНИЕ НА МЕНЮ ИНЖЕНЕРИНГА ЗА РЕАЛИЗИРАНЕ НА ЦЕЛИТЕ НА РЕВЕНЮ МЕНИДЖМЪНТА
APPLICATION OF MENU ENGINEERING FOR ACHIEVING THE GOALS OF REVENUE MANAGEMENT

Author(s): Galya Moneva
Subject(s): Economy, Business Economy / Management, Tourism, Human Resources in Economy, Green Transformation
Published by: Икономически университет - Варна
Keywords: menu engineering; revenue management; restaurant business; menu optimization; profitability
Summary/Abstract: Menu engineering is a strategic tool that supports the achievement of revenue management goals in the restaurant business. It includes the analysis of product profitability and popularity, psychological pricing, visual design, and customer behavior. This paper explores how menu engineering can be effectively implemented to optimize the menu, improve gross profit, and increase competitiveness. Key components such as engineering matrix categorization, recipe costing, and visual positioning are discussed in the context of restaurant revenue growth and customer satisfaction.

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