Генезис и еволюция на ревеню мениджмънта на ресторантьорския бизнес
Genesis And Evolution Of The Revenue Management In The Restaurant Business
Author(s): Galya MonevaSubject(s): Economy, Business Economy / Management
Published by: Стопанска академия »Д. А. Ценов«
Keywords: Revenue Management; Yield Management; Restaurant business
Summary/Abstract: The study addresses the issues related to the development of the revenue management in the service sector, referring to the challenges and opportunities it offers in the restaurant business. Some of the main development trends are also presented. Supporting globalization and accelerating information exchange, revenue management is one of the key factors in global economic development. The positive economic effect that it offers in the restaurant business fosters its adequate development in modern conditions and the discovery of new opportunities.
Journal: Годишен алманах "Научни изследвания на докторанти"
- Issue Year: 2021
- Issue No: 17
- Page Range: 356-372
- Page Count: 17
- Language: Bulgarian