ИНДУСТРИЯ 5.0 И БЪДЕЩЕТО НА ТУРИСТИЧЕСКИТЕ УСЛУГИ: СИНЕРГИЯ МЕЖДУ AI И ЧОВЕШКИЯ ФАКТОР
INDUSTRY 5.0 AND THE FUTURE OF TOURISM SERVICES: SYNERGY BETWEEN AI AND THE HUMAN FACTOR

Author(s): Agnes Bacheva
Subject(s): Economy, National Economy, Business Economy / Management, Tourism, Human Resources in Economy, ICT Information and Communications Technologies
Published by: Икономически университет - Варна
Keywords: Industry 5.0; artificial intelligence; tourism services; human factor; synergy
Summary/Abstract: The article explores Industry 5.0 as a transformative paradigm for tourism, emphasizing a balanced integration between artificial intelligence (AI) and human interaction. It highlights how AI-driven technologies can enhance personalized tourist services, improve operational efficiency, and elevate customer experiences. The paper discusses the critical role of human creativity, empathy, and adaptability, which remain irreplaceable in the sector. By analyzing current trends and successful industry examples, the study identifies key synergies, opportunities, and ethical challenges arising from the collaboration between AI and the human factor. Finally, the paper outlines strategic directions for sustainable and human-centered tourism services in the context of Industry 5.0.

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