Ролята на изкуствения интелект в трансформацията на хотелиерската индустрия: предимства и предизвикателства
The Role of Artificial Intelligence in Transforming the Hospitality Industry: Advantages and Challenges

Author(s): Agnes Bacheva
Subject(s): Social Sciences, Economy, Business Economy / Management, Sociology, Social Informatics, Tourism, ICT Information and Communications Technologies
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: artificial intelligence; hospitality industry; transformation; advantages; challenges
Summary/Abstract: Artificial intelligence (AI) plays a crucial role in the transformation of the hospitality industry, providing new and innovative opportunities for significantly improving customer service and optimizing operational processes. This article examines the main advantages and challenges associated with the effective implementation of AI in the hotel sector. Specific examples of successful AI applications are analyzed, as well as the necessity for substantial investments in staff training and data security. The article also offers guidelines and opportunities for future research in this field. It emphasizes the importance of strategic and careful implementation of AI to achieve competitive advantages and sustainable growth in the hospitality industry.

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