Издательская деятельность как дискурсивная практика
Publishing As A Discursive Practice

Author(s): Larisa Vikulova, Irina Makarova
Subject(s): Language and Literature Studies, Applied Linguistics, Sociolinguistics
Published by: Пловдивски университет »Паисий Хилендарски«
Keywords: publishing discourse; book-selling e-catalogue; congruence; poly-coded character; attractiveness
Summary/Abstract: The paper offers an account of three aspects involved in the publishing discourse: institutional, intentional and attractive aspects. The work analyses a bookselling catalogue as a publishing discourse genre and reveals such features of discourse as high operational efficiency, informational appeal, congruence and polycoded character, taking the CLE International publishing house e-catalogue for illustrative purposes.

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