Медиавоздействие в цифровую эпоху: языковое сознание - речевое поведение
Media Influence In The Digital Age: Language Consciousness – Speech Behavior

Author(s): Marina R. Zheltukhina
Subject(s): Language and Literature Studies, Applied Linguistics, Sociolinguistics, Cognitive linguistics
Published by: Пловдивски университет »Паисий Хилендарски«
Keywords: language consciousness; thinking; speech behavior; communicants; media influence; media discourse; media culture; digital environment
Summary/Abstract: The article is devoted to the problem of the formation of language consciousness and the realization of the speech behavior of communicants in the digital era through the influence in media communication. The essence of language consciousness is described, the classification of language consciousness is proposed, the main functions of language consciousness are revealed. The article examines the peculiarities of thinking, language consciousness and individual speech behavior in modern media discourse. For modern cognitive-discursive media studies, the question of how information is created, stored, and used is recognized as relevant, influences the addressee in the media resource in various linguocultures. The article establishes the fact that modern media discourse forms the media culture of society through its bodily, linguistic and activity manifestations. It is proved by examples that the main vector of media culture is not so much informing the addressee as influencing him. Interdisciplinary correlations of media influence in various fields of human activity and different areas of science and practice in the digital era are revealed.

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