Transformative Translation: Empowering Environmental Discourse Through Linguistic Innovation and Sustainable Translations
Transformative Translation: Empowering Environmental Discourse Through Linguistic Innovation and Sustainable Translations

Author(s): Noemi-Maria Sburlea, Daniel Dejica
Subject(s): Social Sciences
Published by: Udruženje ekonomista i menadžera Balkana
Keywords: Cultural transformation; Eco-linguistics; Environmental discourse; Language technology; Participatory translation; Sustainable translations; Sustainability; Transformative translation
Summary/Abstract: As environmental challenges intensify, effective communication is essential to facilitate global sustainability. Translators and translation scholars may need to reconsider traditional translation approaches and offer effective translation solutions to cope with the complexity of environmental discourse. This paper is part of a wider and ongoing research project and introduces a tentative transformative approach to translation, which combined with linguistic innovation, is aimed at offering solutions for achieving sustainable translations. Rooted in eco-linguistics, participatory translation, and cultural adaptation, this approach transcends linguistic and cultural barriers, fostering inclusive and impactful communication. Transformative translation acknowledges the deep connection between language, culture, and the environment, shaping perceptions and behaviours toward achieving sustainability. By involving stakeholders and emphasizing cultural adaptation, translators ensure relevance and engagement across diverse target text users. Integrating technology with human expertise further enhances accessibility and nuance in translations. This tentative transformative approach to translation bridges global and local contexts and empowers environmental discourse, contributing to global efforts to achieve sustainability.

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