Sustainable Development of Marketing in SMEs in Bulgaria and the EU
Sustainable Development of Marketing in SMEs in Bulgaria and the EU

Author(s): Svetlana Dimitrakieva, Siyka Demirova, Mehmed Mehmedov
Subject(s): Social Sciences
Published by: Udruženje ekonomista i menadžera Balkana
Keywords: Marketing in SMEs; Sustainable development of marketing in SMEs; Modern marketing technologies; Marketing communications; Bulgaria; EU
Summary/Abstract: The article is devoted to the role of marketing and its sustainable development in small and medium-sized businesses in modern economic conditions. The purpose of the article is to examine and evaluate the process of marketing management in small and medium-sized enterprises, to determine the potential of the marketing processes of these economic entities and to assess the degree of influence of their activity on the economic situation. Looking at the main objectives of SME sustainability marketing and ways to promote business more cheaply. The role of marketing in small and medium-sized companies is the basis of the market economy, and the modern challenges to marketing and sustainable development are related to many problems that significantly complicate their activities. These problems and taking preventive measures are discussed in the article.

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