РОЛЯ НА ЧОВЕШКИТЕ РЕСУРСИ ЗА СЪЗДАВАНЕ НА КОРПОРАТИВНА УСТОЙЧИВОСТ В ТЪРГОВИЯТА
THE ROLE OF HUMAN RESOURCES IN CREATING CORPORATE SUSTAINABILITY IN COMMERCE

Author(s): Desislava Kirova
Subject(s): Economy, Business Economy / Management, Micro-Economics, Human Resources in Economy, Transport / Logistics
Published by: Икономически университет - Варна
Keywords: human resources; corporate sustainability; commerce
Summary/Abstract: Nowadays sustainability is not just a concept but a strategic imperative for modern organizations. This report explores the role of the human resource management (HRM) in creating corporate sustainability in the field of commerce. It aims to identify how HR practices contribute to a sustainable organizational culture and strategic development. The study reviews theoretical frameworks and real practices in leading retail chains in Bulgaria. The sustainable HRM is a key driver of a long-term competitiveness and ethical business behavior. HR policies align with sustainability goals and strengthen employee engagement and corporate reputation.

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