България в интервютата на Маргарет Тачър: критически дискурс анализ
Bulgaria in Margaret Thatcher’s Interviews: a Critical Discourse Analysis

Author(s): Kalina Ishpekova-Bratanova
Subject(s): Language and Literature Studies, Applied Linguistics, Sociolinguistics
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: Margaret Thatcher; Bulgaria; critical discourse analysis; democratization; economic liberalization; Cold War; rhetorical strategies
Summary/Abstract: The article analyzes how Margaret Thatcher portrayed Bulgaria in her public statements and interviews (1989–1990) using Norman Fairclough’s Critical Discourse Analysis model. The empirical material reveals an image of Bulgaria as lagging in its democratic transition, lacking managerial culture, and facing significant economic and environmental challenges. Through personal examples, Thatcher emphasizes the interdependence between political freedom and economic liberalization, supporting the idea of a gradual and controlled transition. The study highlights the rhetorical strategies used to legitimize the neoliberal model for reforms in post-communist countries.

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