Дуалното обучение като възможност за партньорство между държавата и бизнеса
Dual Education as an Opportunity for Partnership between State and Private Business

Author(s): Spasimira Davidova
Subject(s): Politics / Political Sciences, Politics, Social Sciences, Economy, Education, Business Economy / Management, Governance, Developing nations, Vocational Education, Higher Education
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: dual education; professional education; public management; private sector
Summary/Abstract: The report aims to present student loyalty and the prerequisites for its construction, in the context of the marketing of higher education as part of the marketing perusal of the process of retaining students in the higher educational institution, in a higher educational degree. The topic is relevant due to the huge free capacity of higher education institutions in Bulgaria. The subject of the current development is Student loyalty, and the object is Higher education institutions. The report is developed based on a critical analysis and synthesis of existing scientific literature concerning the marketing of higher education and student loyalty.The article analyzes dual education as a tool for applying the principles of modern public management. The author examinesthe advantages of dual education against the needs of business and educational system. Through the support and coordination of the state, dual education represents an important opportunity to strengthen the partnership between the public and private sectors in Bulgaria. By integrating practical training with theoretical learning, this model improves the quality of education and stimulates economic development by creating qualified and competitive professionals. Current examples of the state's participation in the development and promotion of dual education through projects and procedures are indicated in the article.

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