KAKO PATRIJARHALNI DISKURS DEFINIRA ŽENSKU SEKSUALNOST? FEMINISTIČKA ANALIZA ZNAČENJE ŽENSKOG PROMISKUITETA I ČEDNOSTI
HOW DOES PATRIARCHAL DISCOURSE DEFINE FEMALE SEXUALITY? A FEMINIST ANALYSIS OF THE MEANING OF FEMALE PROMISCUITY AND CHASTITY

Author(s): Ružica Ljubičić
Subject(s): Gender Studies, Social history, Gender history, Social Theory
Published by: CENTAR MODERNIH ZNANJA
Keywords: misogynistic stereotypes; patriarchy; female sexuality; promiscuity; chastity; digital discourses;
Summary/Abstract: Misogyny is defined as an ideological and social system that upholds patriarchal hierarchy through normative control and hostility directed at women. It is most visibly manifested through language and behavior that discipline female sexuality and reproduce traditional values. Pejorative terms such as „whore,” „coquette,” and „slut” function not merely as insults but as instruments of moral condemnation and social exclusion, thereby legitimizing discrimination and various forms of violence against women. This research is motivated by a desire to critically examine how misogyny persists and transforms despite the formal establishment of gender equality. Particular attention is given to the continuities and adaptations of traditional misogynistic narratives in contemporary contexts—especially within intimate relationships and digital communication spheres, where they appear in concealed yet ideologically powerful forms. The analysis focuses on the cultural and religious foundations and historical phases of the development of patriarchal structures that define women’s bodies and sexuality. Two dominant narratives are considered in particular: women as threats to morality, and women as bearers of ideals of chastity and obedience. Through a feminist lens, the study interrogates how these patterns operate within contemporary media and algorithmically shaped digital discourses. The aim of the research is to reveal the mechanisms through which misogynistic discourse survives and adapts, to analyze its impact on women, and to offer a theoretical framework for promoting emancipatory practices and education.

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