Транспониране на медийни формати в литературното поле
Transposition of Media Formats into the Literary Field

Author(s): Totka Monova
Subject(s): Language and Literature Studies, Media studies, Studies of Literature, Communication studies, Bulgarian Literature
Published by: Софийски университет »Св. Климент Охридски«
Keywords: media and literary field; format; stereotype; genre; transmedia textual forms
Summary/Abstract: The text focuses on the specific transposition of stable media formats and stereotypes into literary forms. The empirical material includes 150 texts with an average length of about 200 pages each, labelled by the authors themselves as novels.The tabloid format is seen as a specific trend of corporate journalism. The conclusions and generalizations in the paper are based on novels that depict key moments of the Bulgarian Transition, namely its criminalization, the birth of the mafia and power groups, the trafficking of weapons, people, drugs, as well as the transformation of the media into corporate structures. The examined texts illustrate the direct transposition of stereotypes initially formed in the domain of the media. This means that the narratives on which the plots of the novels are built have already happened as a text and are known to a mass audience eager to find in these novels the continuation of the story already familiar from the media texts. Moreover, loudly advertised on social networks, blogs, personal websites, podcasts, thesenovels promise to reveal to the public the hidden story, one that the media for one reason or another have chosen to omit.

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