Предпоставки за устойчиви промени в потреблението през последните години
Prerequisites for Sustainable Changes in Consumption in Recent Years

Author(s): Alexander Hristov
Subject(s): Economy, Supranational / Global Economy, Business Economy / Management, ICT Information and Communications Technologies, Socio-Economic Research
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: crisis; consumption; consumer behavior; digitalization; online shopping
Summary/Abstract: The article outlines the main prerequisites that ensure the sustainability of consumption changes after the pandemic crisis and several related crises thereafter. In order to formulate them, a review of the changes was made and thanks to this, in reverse, common characteristics and reasons that predetermine the sustainability in question were observed. Four prerequisites are outlined – digitalization and digital transformation, development of electronic payments, globalization of consumption and consumer preferences, and predictability of crisis consumption.

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