QATAR’S ECONOMIC DIPLOMACY AND SOFT POWER: THE ROLE OF THE QATAR INVESTMENT AUTHORITY AND THE 2022 FIFA WORLD CUP
QATAR’S ECONOMIC DIPLOMACY AND SOFT POWER: THE ROLE OF THE QATAR INVESTMENT AUTHORITY AND THE 2022 FIFA WORLD CUP

Author(s): Tudor OANCEA
Subject(s): Politics / Political Sciences, Politics, Economic policy
Published by: Carol I National Defence University Publishing House
Keywords: economic diplomacy; FIFA World Cup; Gulf Cooperation Council (GCC); national branding; soft power; sports diplomacy; Qatar Investment Authority (QIA);
Summary/Abstract: This paper focuses on Qatar’s strategic use of economic diplomacy and soft power, focusing on two key instruments: the Qatar Investment Authority (QIA) and the nation’s hosting of the 2022 FIFA World Cup. By analysing the QIA’s global investments, the study demonstrates how Qatar leverages its sovereign wealth to build strategic alliances and enhance its diplomatic influence. The paper also examines Qatar’s sports diplomacy through the World Cup, highlighting its role in national branding and geopolitical stance. Through these strategies, Qatar has not only increased its international stature but also addressed domestic challenges, such as labour reforms, in response to global scrutiny. This research underscores the effectiveness of economic and sports diplomacy in promoting soft power for small states in the Gulf region, offering a model for leveraging economic resources and cultural initiatives to achieve geopolitical goals.

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