Е ЛИ ДИГИТАЛИЗАЦИЯТА КОНКУРЕНТНО ПРЕДИМСТВО?
IS DIGITALIZATION REALLY A COMPETITIVE ADVANTAGE?

Author(s): Yulia Hristova
Subject(s): Economy, Business Economy / Management, ICT Information and Communications Technologies
Published by: Икономически университет - Варна
Keywords: digitalization; competitive advantage; trade; technology competitive strategy
Summary/Abstract: The modern age is that of digitalization. It is present in every aspect of people's lives, and this makes it a way of doing business. It is considered that the more technologically developed companies, using if not a fully digitized channel, then omnichannelity, have an advantage in the realization of their product. The purpose of this article is to provide some arguments that prove or disprove this assumption.

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