Cases in Internationalization of Small and Medium Sized Enterprises Cover Image

Cases in Internationalization of Small and Medium Sized Enterprises
Cases in Internationalization of Small and Medium Sized Enterprises

Author(s): Agustin Ecker, Katharina Grassi, Lana Efua Missah, Martin Sloboda, Tine Lehmann, Tihana Koprivnjak, Đurđica Ervačić, Sara Kuček, Petra Mezulić Juric, Dora Barbarić, Luka Kolak, Lina Lefstadt, Till Steinmann, Paul Crowley, Thomas van den Berg, Menno de Lind van Wijngaarden, Raya Grigorova, Marcel Frank Ernesto Volz, Veit Wohlgemuth, Ivan Tenev, Bogdan Marchinko, Carolin Fleischer, Kallio Päivi, Lehtonen Arto, Leea Pajari, Nea Rumpunen, Kaisa Saviste, Essi Grönfors, Niko Hakala, Petri Kuru, Tiia Ollila, Santtu Pääkkönen, Antti Tyykilä, Janita Laakso, Kalle Hokkanen Oskari Vuorio, Samu Suominen, Gergely Kiss, Jacob Holle, Samuel Schrader, Ho-Hsuan Tsai, Madlen Fischer, Anna Marie Hubulova, Angela Malai, Juuso Ranne, Peter Savovsky, Aleksei Tiutchev, Mirna Leko Šimić, Ružica Stanić, Dinko Romer, Katarina Fekete, Rita-Krin Boduljak, Rosa Stottele, Alina Cuznețov, Miriam Müller, Sebastian Götz, Maxi Gerbig, Ivan Filipović, Ivona Adrić, Karla Bilandžić, Anne Ruokolainen, Elitza Hristova, Michael Benkovich, Mila Petkova, Ropafadzo Murombo, Wellney Yarra, Fabio Repetto, Mesut Tarkan, Annette Ammeraal, Thomas Gelissen, Niklas Weißer, Marsha Bashkeeva
Contributor(s): Aleksandar Erceg (Editor), Julia Perić (Editor), Anamarija Delić (Editor), Veit Wohlgemuth (Editor), Tine Lehmann (Editor), Sunčica Oberman Peterka (Editor), Ryan Pearce (Editor)
Subject(s): Supranational / Global Economy, Business Economy / Management, Health and medicine and law, Sports Studies, Marketing / Advertising, Tourism, ICT Information and Communications Technologies, Socio-Economic Research, Transport / Logistics
Published by: Sveučilište Josipa Jurja Strossmayera u Osijeku, Ekonomski fakultet u Osijeku
Keywords: case study; SMEs; internationalization;
Summary/Abstract: The case studies in this book are one outcome of the Erasmus+ project INTernational ENtrepreneurship Skills Europe (INTENSE) which ended in August 2019. The project aimed to achieve targets set out in the “Agenda for the modernisation of Europe’s higher education systems” by improving the quality and relevance of higher education, by promoting mobility and cross-border cooperation, and by linking higher education, research and business sectors. The main project partners were five HEIs from different European countries: Hochschule für Technik und Wirtschaft Berlin, Germany, Turku University of Applied Sciences, Finland, Hogeschool Utrecht, the Netherlands, University Colleges Leuven-Limburg, Belgium and Josip Juraj Strossmayer of Osijek, Faculty of Economics in Osijek, Croatia. The objective of the project was to develop and implement an innovative and multifaceted teaching module on the internationalisation of SMEs to boost the entrepreneurial behaviour and internationalization of students, HEI staff and SMEs. These characteristics are linked to increased employability of both HEI students and HEI university staff, and to a better understanding of the process of internationalisation of SMEs by students and SMEs. The development of innovation competences and versatile international skills requires practice-oriented learning environments, the utilization of active learning, and innovative teaching methods. Lecturers are key players in supporting students’ innovation-oriented action, by deviating from the traditional teacher-centred approach. Instead, the project relied on international university-company cooperation as a learning environment. This enhanced not only students’ but also teachers’ and SMEs’ innovation competences, entrepreneurial skills and knowledge about internationalisation beyond classical classroom teaching. The involved SMEs also benefitted by receiving advice on their international business activities. However, the students did not just consult local SMEs in their internationalisation process but also cooperated with another student team in the target market of the SME’s internationalisation. The students documented their consultancy stories in teaching case studies. In this book we are presenting some of the case studies that are one result of the students’ and professors’ work during the transnational student consultancy projects. The cases summarise the main challenges that our partner firms faced and that the students were supposed to solve. We hope you will find them useful for your classes and that you and your students can benefit from our learning experience through these cases. The teaching notes to each case are available upon request in a separate booklet.

  • E-ISBN-13: 978-953-253-159-6
  • Print-ISBN-13: 978-953-253-158-9
  • Page Count: 115
  • Publication Year: 2020
  • Language: English
Overview of the Case Studies

Overview of the Case Studies
(Overview of the Case Studies)

BB GmbH Internationalization into Brazil

BB GmbH Internationalization into Brazil
(BB GmbH Internationalization into Brazil)

For the Love of Bread

For the Love of Bread
(For the Love of Bread)

Carta’s plan for export

Carta’s plan for export
(Carta’s plan for export)

Europlast goes to Holland

Europlast goes to Holland
(Europlast goes to Holland)

Euro-trans GbmH to internationalize to Croatia

Euro-trans GbmH to internationalize to Croatia
(Euro-trans GbmH to internationalize to Croatia)

FIYLO Deutschland GmbH

FIYLO Deutschland GmbH
(FIYLO Deutschland GmbH)

How Project Management Leads to Success at GHT

How Project Management Leads to Success at GHT
(How Project Management Leads to Success at GHT)

Buying a Packaging Machine

Buying a Packaging Machine
(Buying a Packaging Machine)

Laitilan Wirvoitusjuomatehdas - How to enter the German market

Laitilan Wirvoitusjuomatehdas - How to enter the German market
(Laitilan Wirvoitusjuomatehdas - How to enter the German market)

Leveraxe going abroad

Leveraxe going abroad
(Leveraxe going abroad)

Going Abroad to Fight Migraines: The internationalization of M-Diary

Going Abroad to Fight Migraines: The internationalization of M-Diary
(Going Abroad to Fight Migraines: The internationalization of M-Diary)

Internationalization of Nixed

Internationalization of Nixed
(Internationalization of Nixed)

Ortostep: Improving Logistics

Ortostep: Improving Logistics
(Ortostep: Improving Logistics)

Ortostep goes to Finland

Ortostep goes to Finland
(Ortostep goes to Finland)

A Dream of Safe Railway Systems

A Dream of Safe Railway Systems
(A Dream of Safe Railway Systems)

Shovel Bike Parts

Shovel Bike Parts
(Shovel Bike Parts)

Superbottles: Internationalization into BeNeLux

Superbottles: Internationalization into BeNeLux
(Superbottles: Internationalization into BeNeLux)

Sweet Amsterdam’s Internationalization into Finland

Sweet Amsterdam’s Internationalization into Finland
(Sweet Amsterdam’s Internationalization into Finland)

VandeStreek Internationalization into Croatia

VandeStreek Internationalization into Croatia
(VandeStreek Internationalization into Croatia)