Autopromocja zawodowa w Internecie na przykładzie logopedów
Professional self-promotion on the internet using the example of speech therapists

Author(s): Alina Naruszewicz-Duchlińska
Subject(s): Language studies, Language and Literature Studies, Theoretical Linguistics, Philology
Published by: Wydawnictwo Uniwersytetu Śląskiego
Summary/Abstract: The article presents the methods of using the internet as a plane for the promotion of professional behaviour that allows for the creation of the image of a professional in a given field and a means of acquiring new clients. The study focuses on the web sites used for these purposes and presents their most important elements that affect the development of a given specialist’s brand.

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