Proceedings of the International Scientific Conference of Business Economics, Management and Marketing (ISCOBEMM 2017) Cover Image

Proceedings of the International Scientific Conference of Business Economics, Management and Marketing (ISCOBEMM 2017)
Proceedings of the International Scientific Conference of Business Economics, Management and Marketing (ISCOBEMM 2017)

Contributor(s): Lenka Janošová (Editor), Ladislava Kuchynková (Editor), Martin Cenek (Editor)
Subject(s): Gender Studies, Business Economy / Management, Micro-Economics, Agriculture, Labor relations, Management and complex organizations, Economic development, Accounting - Business Administration, Marketing / Advertising, Human Resources in Economy, ICT Information and Communications Technologies, Socio-Economic Research, Transport / Logistics
Published by: Masarykova univerzita nakladatelství
Keywords: Building a brand on the internet; unemployment development; agriculture; Foreign direct investment; Open innovation mode; Marketing; Human Resource Management: Family firms; Employees´ Competencies; Social Housing Costs;
Summary/Abstract: Second annual International Scientific Conference of Business Economics, Management and Marketing ISCOBEMM 2017 was organized by the Department of Corporate Economy of the Faculty of Economics and Administration of Masaryk University in Zaječí, Czech Republic. The topic of this year's conference was “Corporate Management vs. Upcoming Challenges”. Specifically, the participants covered tracks of Finance and Economic Analysis, Human Resource Management, Marketing, Innovation, Business and Management and Social Issues of Today's Business. Participants from numerous universities from the Czech Republic, Poland, Slovak Republic and Austria were accompanied by researchers from more distant countries like Algeria and China.

  • E-ISBN-13: 978-80-210-8714-9
  • Page Count: 368
  • Publication Year: 2017
  • Language: English
HOW TO EFFECTIVELY BUILD EMPLOYER'S BRAND ON THE INTERNET? ACTIVITIES OF EMPLOYERS VERSUS OPINIONS OF REPRESENTATIVES OF Y GENERATION

HOW TO EFFECTIVELY BUILD EMPLOYER'S BRAND ON THE INTERNET? ACTIVITIES OF EMPLOYERS VERSUS OPINIONS OF REPRESENTATIVES OF Y GENERATION
(HOW TO EFFECTIVELY BUILD EMPLOYER'S BRAND ON THE INTERNET? ACTIVITIES OF EMPLOYERS VERSUS OPINIONS OF REPRESENTATIVES OF Y GENERATION)

THE UNEMPLOYMENT DEVELOPMENT IN RELATION TO THE PERFORMANCE OF AGRICULTURAL ENTERPRISES IN SELECTED REGIONS OF THE CZECH REPUBLIC

THE UNEMPLOYMENT DEVELOPMENT IN RELATION TO THE PERFORMANCE OF AGRICULTURAL ENTERPRISES IN SELECTED REGIONS OF THE CZECH REPUBLIC
(THE UNEMPLOYMENT DEVELOPMENT IN RELATION TO THE PERFORMANCE OF AGRICULTURAL ENTERPRISES IN SELECTED REGIONS OF THE CZECH REPUBLIC)

THE CONSEQUENCES OF CONSUMER DISSATISFACTION

THE CONSEQUENCES OF CONSUMER DISSATISFACTION
(THE CONSEQUENCES OF CONSUMER DISSATISFACTION)

FOREIGN DIRECT INVESTMENTS AND FORMS OF INVESTMENT AID

FOREIGN DIRECT INVESTMENTS AND FORMS OF INVESTMENT AID
(FOREIGN DIRECT INVESTMENTS AND FORMS OF INVESTMENT AID)

IMPORTANCE OF OPEN INNOVATION MODE FOR START-UP PROJECTS

IMPORTANCE OF OPEN INNOVATION MODE FOR START-UP PROJECTS
(IMPORTANCE OF OPEN INNOVATION MODE FOR START-UP PROJECTS)

ON ABDUCTIVE REASONING FOR STRATEGIC CASES SOLUTION

ON ABDUCTIVE REASONING FOR STRATEGIC CASES SOLUTION
(ON ABDUCTIVE REASONING FOR STRATEGIC CASES SOLUTION)

MARKETING PERFORMANCE ASSESSMENT IN BUSINESSES IN SLOVAKIA

MARKETING PERFORMANCE ASSESSMENT IN BUSINESSES IN SLOVAKIA
(MARKETING PERFORMANCE ASSESSMENT IN BUSINESSES IN SLOVAKIA)

CORPORATE AND RECRUITMENT WEBSITES AS TOOLS FOR RECRUITING

CORPORATE AND RECRUITMENT WEBSITES AS TOOLS FOR RECRUITING
(CORPORATE AND RECRUITMENT WEBSITES AS TOOLS FOR RECRUITING)

ONLINE REPUTATION MANAGEMENT AS AN INTEGRAL PART OF COMPANY BUSINESS MANAGEMENT

ONLINE REPUTATION MANAGEMENT AS AN INTEGRAL PART OF COMPANY BUSINESS MANAGEMENT
(ONLINE REPUTATION MANAGEMENT AS AN INTEGRAL PART OF COMPANY BUSINESS MANAGEMENT)

CAN SOME PERFORMANCE MODEL BE USED TO EVALUATE THE LEVEL OF STRATEGICAL LEADERSHIP?

CAN SOME PERFORMANCE MODEL BE USED TO EVALUATE THE LEVEL OF STRATEGICAL LEADERSHIP?
(CAN SOME PERFORMANCE MODEL BE USED TO EVALUATE THE LEVEL OF STRATEGICAL LEADERSHIP?)

SIMULATION-BASED INFLUENCE OF ASPIRATION MODELS ON FIRMS’ BEHAVIOR

SIMULATION-BASED INFLUENCE OF ASPIRATION MODELS ON FIRMS’ BEHAVIOR
(SIMULATION-BASED INFLUENCE OF ASPIRATION MODELS ON FIRMS’ BEHAVIOR)

HUMAN RESOURCE MANAGEMENT THEMES AND THEIR COVERAGE BY ARABIC WRITTEN DISSERTATION THESES

HUMAN RESOURCE MANAGEMENT THEMES AND THEIR COVERAGE BY ARABIC WRITTEN DISSERTATION THESES
(HUMAN RESOURCE MANAGEMENT THEMES AND THEIR COVERAGE BY ARABIC WRITTEN DISSERTATION THESES)

FAMILY FIRMS AND THEIR SOCIAL RESPONSIBILITY DISCLOSURE

FAMILY FIRMS AND THEIR SOCIAL RESPONSIBILITY DISCLOSURE
(FAMILY FIRMS AND THEIR SOCIAL RESPONSIBILITY DISCLOSURE)

THE ANALYSIS OF THE ECONOMIC SITUATION OF FAMILY BUSINESSES IN POLAND AND IN EUROPE

THE ANALYSIS OF THE ECONOMIC SITUATION OF FAMILY BUSINESSES IN POLAND AND IN EUROPE
(THE ANALYSIS OF THE ECONOMIC SITUATION OF FAMILY BUSINESSES IN POLAND AND IN EUROPE)

HOW KNOWLEDGE FROM CUSTOMERS AFFECTS PRODUCT DESIGN AND PROCESS MANAGEMENT: INITIAL EVIDENCE FROM SYSTEMATIC LITERATURE REVIEW

HOW KNOWLEDGE FROM CUSTOMERS AFFECTS PRODUCT DESIGN AND PROCESS MANAGEMENT: INITIAL EVIDENCE FROM SYSTEMATIC LITERATURE REVIEW
(HOW KNOWLEDGE FROM CUSTOMERS AFFECTS PRODUCT DESIGN AND PROCESS MANAGEMENT: INITIAL EVIDENCE FROM SYSTEMATIC LITERATURE REVIEW)

ASSESSMENT OF THE SMALL BUSINESS ACT´S IMPLEMENTATION IN SMALL AND MEDIUM ENTERPRISES IN SLOVAKIA

ASSESSMENT OF THE SMALL BUSINESS ACT´S IMPLEMENTATION IN SMALL AND MEDIUM ENTERPRISES IN SLOVAKIA
(ASSESSMENT OF THE SMALL BUSINESS ACT´S IMPLEMENTATION IN SMALL AND MEDIUM ENTERPRISES IN SLOVAKIA)

SYSTEMATIC RISK DETERMINANTS

SYSTEMATIC RISK DETERMINANTS
(SYSTEMATIC RISK DETERMINANTS)

IMPLEMENTATION OF ELECTRONIC RECORDS OF SALES IN THE CZECH REPUBLIC AND IT’S ECONOMIC BENEFITS

IMPLEMENTATION OF ELECTRONIC RECORDS OF SALES IN THE CZECH REPUBLIC AND IT’S ECONOMIC BENEFITS
(IMPLEMENTATION OF ELECTRONIC RECORDS OF SALES IN THE CZECH REPUBLIC AND IT’S ECONOMIC BENEFITS)

IMPROVING SUSTAINABILITY OF HUMAN RESOURCES THROUGH PENSION SYSTEM EXTENSION

IMPROVING SUSTAINABILITY OF HUMAN RESOURCES THROUGH PENSION SYSTEM EXTENSION
(IMPROVING SUSTAINABILITY OF HUMAN RESOURCES THROUGH PENSION SYSTEM EXTENSION)

BUSINESS INTELLIGENCE SYSTEM IMPLEMENTATION AND ITS APPLICATION IN MANAGEMENT OF MEDIUM-SIZED ENTERPRISE

BUSINESS INTELLIGENCE SYSTEM IMPLEMENTATION AND ITS APPLICATION IN MANAGEMENT OF MEDIUM-SIZED ENTERPRISE
(BUSINESS INTELLIGENCE SYSTEM IMPLEMENTATION AND ITS APPLICATION IN MANAGEMENT OF MEDIUM-SIZED ENTERPRISE)

TECHNOLOGY TRANSFER INDUSTRY UNIVERSITY COOPERATION - EVIDENCE IN PRACTICE

TECHNOLOGY TRANSFER INDUSTRY UNIVERSITY COOPERATION - EVIDENCE IN PRACTICE
(TECHNOLOGY TRANSFER INDUSTRY UNIVERSITY COOPERATION - EVIDENCE IN PRACTICE)

GENDER AND PERSONALITY TRAITS' (BFI-10) EFFECT ON TRUST

GENDER AND PERSONALITY TRAITS' (BFI-10) EFFECT ON TRUST
(GENDER AND PERSONALITY TRAITS' (BFI-10) EFFECT ON TRUST)

IMPACT OF GENDER AND PERSONALITY TRAITS ON PREFERRED PRICING OF PUBLIC TRANSPORT IN RUSH HOURS

IMPACT OF GENDER AND PERSONALITY TRAITS ON PREFERRED PRICING OF PUBLIC TRANSPORT IN RUSH HOURS
(IMPACT OF GENDER AND PERSONALITY TRAITS ON PREFERRED PRICING OF PUBLIC TRANSPORT IN RUSH HOURS)

THE EFFECT OF CZECH CONSUMERS’ SOCIODEMOGRAPHIC CHARACTERISTICS ON FAIRTRADE GOODS BUYING

THE EFFECT OF CZECH CONSUMERS’ SOCIODEMOGRAPHIC CHARACTERISTICS ON FAIRTRADE GOODS BUYING
(THE EFFECT OF CZECH CONSUMERS’ SOCIODEMOGRAPHIC CHARACTERISTICS ON FAIRTRADE GOODS BUYING)

IMPORTANCE OF INCORPORATING PROFESSIONAL EDUCATION INTO ORGANISATIONS’ LONG-TERM STRATEGIES

IMPORTANCE OF INCORPORATING PROFESSIONAL EDUCATION INTO ORGANISATIONS’ LONG-TERM STRATEGIES
(IMPORTANCE OF INCORPORATING PROFESSIONAL EDUCATION INTO ORGANISATIONS’ LONG-TERM STRATEGIES)

EMPLOYEES’ COMPETENCIES DEVELOPMENT DEPENDING ON THE IMPLEMENTATION OF NEW FORMS OF MARKETING COMMUNICATION

EMPLOYEES’ COMPETENCIES DEVELOPMENT DEPENDING ON THE IMPLEMENTATION OF NEW FORMS OF MARKETING COMMUNICATION
(EMPLOYEES’ COMPETENCIES DEVELOPMENT DEPENDING ON THE IMPLEMENTATION OF NEW FORMS OF MARKETING COMMUNICATION)

ORGANIZATIONAL ROUTINES, LEVELS, TYPES AND ASPECTS

ORGANIZATIONAL ROUTINES, LEVELS, TYPES AND ASPECTS
(ORGANIZATIONAL ROUTINES, LEVELS, TYPES AND ASPECTS)

THE EFFICIENCY OF THE VALUE CREATION MODEL IN THE MANUFACTURING INDUSTRY IN THE CZECH REPUBLIC

THE EFFICIENCY OF THE VALUE CREATION MODEL IN THE MANUFACTURING INDUSTRY IN THE CZECH REPUBLIC
(THE EFFICIENCY OF THE VALUE CREATION MODEL IN THE MANUFACTURING INDUSTRY IN THE CZECH REPUBLIC)

ELECTRONIC RECORDS OF SALES AND IT’S COSTS FOR THE COMPANIES IN THE CZECH REPUBLIC

ELECTRONIC RECORDS OF SALES AND IT’S COSTS FOR THE COMPANIES IN THE CZECH REPUBLIC
(ELECTRONIC RECORDS OF SALES AND IT’S COSTS FOR THE COMPANIES IN THE CZECH REPUBLIC)

IT CHALLENGES OF HUMAN RESOURCE MANAGEMENT FOR GENERATION Y

IT CHALLENGES OF HUMAN RESOURCE MANAGEMENT FOR GENERATION Y
(IT CHALLENGES OF HUMAN RESOURCE MANAGEMENT FOR GENERATION Y)

BENEFITS AND RISKS OF THE IMPLEMENTATION OF THE CONCEPT OF FREEDOM AT WORK

BENEFITS AND RISKS OF THE IMPLEMENTATION OF THE CONCEPT OF FREEDOM AT WORK
(BENEFITS AND RISKS OF THE IMPLEMENTATION OF THE CONCEPT OF FREEDOM AT WORK)

PREFERRED METHOD OF ACQUIRING INFORMATION BY MASS EVENT PARTICIPANTS

PREFERRED METHOD OF ACQUIRING INFORMATION BY MASS EVENT PARTICIPANTS
(PREFERRED METHOD OF ACQUIRING INFORMATION BY MASS EVENT PARTICIPANTS)

SOCIAL HOUSING COSTS

SOCIAL HOUSING COSTS
(SOCIAL HOUSING COSTS)

GROWTH OF A NEW MARKET: INNOVATION IN SPACE INDUSTRY

GROWTH OF A NEW MARKET: INNOVATION IN SPACE INDUSTRY
(GROWTH OF A NEW MARKET: INNOVATION IN SPACE INDUSTRY)

IMPACT OF IMPLEMENTATION OF ISO 9001 REQUIREMENTS ON STREAMLINING OF PROCESSES INTEGRATION IN THE SUPPLY CHAIN FROM A PERSPECTIVE SMALL AND MEDIUM-SIZED ORGANIZATIONS

IMPACT OF IMPLEMENTATION OF ISO 9001 REQUIREMENTS ON STREAMLINING OF PROCESSES INTEGRATION IN THE SUPPLY CHAIN FROM A PERSPECTIVE SMALL AND MEDIUM-SIZED ORGANIZATIONS
(IMPACT OF IMPLEMENTATION OF ISO 9001 REQUIREMENTS ON STREAMLINING OF PROCESSES INTEGRATION IN THE SUPPLY CHAIN FROM A PERSPECTIVE SMALL AND MEDIUM-SIZED ORGANIZATIONS)

STRATEGIES FOR ASSETS FINANCING IN COMPANIES OPERATING IN BRANCH GROUP PURCHASING ORGANIZATIONS

STRATEGIES FOR ASSETS FINANCING IN COMPANIES OPERATING IN BRANCH GROUP PURCHASING ORGANIZATIONS
(STRATEGIES FOR ASSETS FINANCING IN COMPANIES OPERATING IN BRANCH GROUP PURCHASING ORGANIZATIONS)