ON ABDUCTIVE REASONING FOR STRATEGIC CASES SOLUTION
ON ABDUCTIVE REASONING FOR STRATEGIC CASES SOLUTION

Author(s): Martin Cenek
Subject(s): Business Economy / Management, Logic, Pragmatism
Published by: Masarykova univerzita nakladatelství
Keywords: strategic management; abductive reasoning; inference; logic; pragmatism;
Summary/Abstract: The most important task for every company is to set an optimum strategy – a strategy that determines future success and the very survival of the company on the market. This involves an intricate decision-making in the context of increasingly complex conditions of the entrepreneurial environment and hypercompetition. These conditions, however, do not eliminate the need for rational decisions; quite the contrary, they offer a suitable stimulus for creating new approaches which accommodate current conditions. The subject of this paper is an introduction of a new methodology for solving strategic cases with a focus on conducting a strategic analysis from the point of view of the solver. The paper presents the basis of the methodology and the solution process based on the methodology itself. For better illustration, a case study demonstrating the solution of a real-life strategic case is included.

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