Proceedings of the International Scientific Conference of Business Economics Management and Marketing (ISCOBEMM) 2016 Cover Image

Proceedings of the International Scientific Conference of Business Economics Management and Marketing (ISCOBEMM) 2016
Proceedings of the International Scientific Conference of Business Economics Management and Marketing (ISCOBEMM) 2016

Contributor(s): Pavla Odehnalová (Editor), Ondřej Částek (Editor), Ladislava Kuchynková (Editor)
Subject(s): Business Economy / Management, Economic policy, International relations/trade, Economic development, Conference Report, Accounting - Business Administration, Marketing / Advertising, Socio-Economic Research
Published by: Masarykova univerzita
Keywords: Business Economics Management; marketing; international scientific conference; Masaryk University; financial crisis; industry; customer satisfaction; business environment;
Summary/Abstract: A collection of papers from the 1st annual International Scientific Conference of Business Economics, Marketing and Management (ISCOBEMM 2016) organized by the Department of Corporate Economy at the Faculty of Economics and Administration of Masaryk University in Brno, Czech Republic. The topic of this conference was Enterprises after the Financial Crisis, particularly Challenges and Solutions for the Industry; however, the scope of conference participants’ papers was much wider, as it covered topics such as customer satisfaction, business performance, foreign direct investment, business environment, family business, industrial development, gender and personality traits in innovations, social business and others. I am proud that our conference was really international with participants from more than five countries from Europe and Asia. These proceedings present the latest scientific findings in the mentioned area.

  • E-ISBN-13: 978-80-210-8348-6
  • Page Count: 137
  • Publication Year: 2016
  • Language: English
Succession in Family Business: The Case of the Czech Republic

Succession in Family Business: The Case of the Czech Republic
(Succession in Family Business: The Case of the Czech Republic)

Business Environment and Foreign Direct Investments in Visegrad Countries

Business Environment and Foreign Direct Investments in Visegrad Countries
(Business Environment and Foreign Direct Investments in Visegrad Countries)

Potential Role of Social Media in Value Co-Creation

Potential Role of Social Media in Value Co-Creation
(Potential Role of Social Media in Value Co-Creation)

Do gender and personality traits (BFI-10) influence self-perceived innovativeness?

Do gender and personality traits (BFI-10) influence self-perceived innovativeness?
(Do gender and personality traits (BFI-10) influence self-perceived innovativeness?)

Do gender and personality traits (BFI-10) influence trust?

Do gender and personality traits (BFI-10) influence trust?
(Do gender and personality traits (BFI-10) influence trust?)

Potential of open data in the Czech Republic

Potential of open data in the Czech Republic
(Potential of open data in the Czech Republic)

The Socioeconomic Aspects and Macroeconomic Consequences of Industrial Development

The Socioeconomic Aspects and Macroeconomic Consequences of Industrial Development
(The Socioeconomic Aspects and Macroeconomic Consequences of Industrial Development)

Business Environment in V4 Countries

Business Environment in V4 Countries
(Business Environment in V4 Countries)

Social Business in the Czech Republic – New Approach to Employment

Social Business in the Czech Republic – New Approach to Employment
(Social Business in the Czech Republic – New Approach to Employment)

Are Engaged Employees More Satisfied and Personally Attached? A Process Model Approach

Are Engaged Employees More Satisfied and Personally Attached? A Process Model Approach
(Are Engaged Employees More Satisfied and Personally Attached? A Process Model Approach)

Use of Social Networks in Personnel Marketing

Use of Social Networks in Personnel Marketing
(Use of Social Networks in Personnel Marketing)

The Performance of Food Enterprises and the Satisfaction of Their Customers

The Performance of Food Enterprises and the Satisfaction of Their Customers
(The Performance of Food Enterprises and the Satisfaction of Their Customers)

Management of Intellectual Resources: The Problem of Development of Human Capital in Modern Society

Management of Intellectual Resources: The Problem of Development of Human Capital in Modern Society
(Management of Intellectual Resources: The Problem of Development of Human Capital in Modern Society)

Incorporating the Financial Variables Using Two Step DEA Efficiency Evaluation: Case Study of Slovak Gynaecology Departments

Incorporating the Financial Variables Using Two Step DEA Efficiency Evaluation: Case Study of Slovak Gynaecology Departments
(Incorporating the Financial Variables Using Two Step DEA Efficiency Evaluation: Case Study of Slovak Gynaecology Departments)